People shopping online in New York buy fast. They scan shop pages on phones while walking to work or grabbing tea. Old fashion pictures with stiff models standing like statues simply fail to hold interest now. Buyers expect to see how a dress or coat really moves when someone walks. At Materealist, our photographers notice this shift every single day in our studio. Snapping pictures of a model mid-step or mid-turn brings clothing to life instantly. Using authentic unposed on-