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How Fashion Campaign Photography Differs from Ecommerce Catalog Shoots in NYC
At Materealist, we help brands make top images in New York City. Every fashion brand needs good photos to sell clothes online. Yet, not all shoots do the same job. A big creative shoot works in a different way than a basic shop listing. One tells a deep brand story. The other helps a shopper pick a size. Both build strong sales, but they work in unique ways. The Main Focus of Each Shoot Fashion Campaign Photography builds a strong mood and feeling for a brand line. Ecommerce
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Sep 192 min read
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How Inclusive Model Photography Reduces Returns for New York Fashion Ecommerce Brands
High return rates destroy retail profits fast. Online clothing buyers send back up to thirty percent of what they order. Bad fit causes most of these returns. It happens every day. At Materealist, we work with New York fashion ecommerce brands to solve this exact problem right inside the photo studio. The Hidden Cost of Visual Disconnects Buyers often get three sizes of the same shirt. Why? The site only shows one body type. People call this habit bracketing. It raises shippi
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Sep 133 min read
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