High return rates destroy retail profits fast. Online clothing buyers send back up to thirty percent of what they order. Bad fit causes most of these returns. It happens every day. At Materealist, we work with New York fashion ecommerce brands to solve this exact problem right inside the photo studio. The Hidden Cost of Visual Disconnects Buyers often get three sizes of the same shirt. Why? The site only shows one body type. People call this habit bracketing. It raises shippi